C a s u a l
C l e a n
S o p h i s t i c a t e d
The name incorporates the names of the owners: Everett and Phillipa. It is a play on words between “EverPhil” and “Ever Full”. The overall brand vibe is described as sophisticated but playful and casual,
focusing on clean ingredients and displaying the product for what it is. I was briefed to design everything from the logo and corporate Identity to the packaging labels.