The name speaks to the natural, organic processes involved in the ethical & high quality cultivation of the cannabis base product, the slight spelling alterations plays
into a “Canna” reference that is popular amongst cannabis brands but in a subtle and discreet way.
The name embodies intellectual variety and adventure, it is representative of the “full spectrum” capabilities of this wonder plant, as well as a nod to industry terminology,
while still fitting into the individual values of each compound. It also indicates that there is a limitlessness to what we can do. The spectrum speaks to the phenomenon
of natural light.
CBD energy drink
packaging – can design
I was appointed to design the logo for the overarching brand, Orcanix, as well as the logo for the CBD energy drink, Spectrum.
I was also the packaging designer for the drink’s can design.